She Did Not Read About Neuroscience.
She Published It.
Short Bio
Dr. Florencia Bercum spent a decade at the University of Colorado Boulder researching why high performers make decisions that contradict their own goals. 8 peer-reviewed papers. 3 as lead author. Published in the Journal of Neuroscience, Neurobiology of Learning and Memory, and Physiology & Behavior. She founded Neuropathways Center to bring that research directly to the ultra-high-net-worth founders and CEOs who need it most — helping them see through the invisible patterns driving their decisions and change how they operate. Trilingual. Three continents. A BBA in business and a Ph.D. in neuroscience. She speaks both languages fluently.
Extended Bio
Dr. Florencia Bercum did not read about neuroscience and decide to coach. She spent a decade producing original research at the University of Colorado Boulder — designing experiments, running subjects, analyzing data, and publishing findings on how the brain processes fear, reward, and decision-making under pressure. Then she founded Neuropathways Center to bring those findings to the ultra-high-net-worth founders, CEOs, and elite leaders who need them most.
Her published work — 8 peer-reviewed papers in journals including the Journal of Neuroscience, Neurobiology of Learning and Memory, and Physiology & Behavior — proved something most coaching frameworks only guess at: that early experience fundamentally rewires how the brain regulates fear and makes decisions in adulthood. The patterns are invisible. They are persistent. And they do not care how successful you are.
After her doctorate, she moved to Charles University in Prague for postdoctoral research on the hardest problem in the field: why deeply embedded patterns resist change even when every conventional approach says they should stop. That work gave her the final piece — an understanding of not just what breaks down in high-stakes performance, but why those breakdowns actively resist being fixed.
Dr. Bercum also holds a BBA in Business Administration from Costa Rica. She is trilingual in English, Spanish, and Italian. She has worked across three continents. She served as Co-President of SACNAS, advocating for diversity and representation in STEM. She bridges the language of neuroscience and the language of the boardroom because she has lived in both worlds.
Every business decision is a brain decision. When you see the pattern clearly, you can finally change it.